Marketing to Teens

Understanding what potential customers want and will buy is an important business strategy. This case study examines the buying power of teens and identifies their musical preferences. Unique characteristics and peer pressure influence Generation Y’s purchases. Predicting what teens will buy may be an art, not a science.

Facts about Gen Y

✔ Ages 14-21, over 32 million strong
✔ Teens spent $185 billion in 2015
(Teenage Research Unlimited)
✔ Top attribute teens associate with
a cool brand: quality
(Zollo, Wise Up to Teens)
✔ More than 80% of teens say it’s
cool to be smart
(2014 Roper Youth Report)
✔ Teen girls, ages 15-18, desire to be
an average of three years older than
they are (TRU, Fall 2014)

Continue reading “Marketing to Teens”